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AUTO LEADERS,
Car servicing,
QLD Australia


Specialising in fixed-price 'all car servicing,' Auto Leaders are a trusted 'dealer alternative' automotive servicing group with centres in Queensland and New South Wales.

Auto Leaders approached Quadrant Creative in 1998 regarding the development of a new-look, family-friendly campaign for their brand that would highlight the unique benefits of their service and appeal to a wide range of demographic groups. The main goal was to ensure that Auto Leaders would stand out in the market with a concept that could be easily distinguished.

Enter animation and specifically a character aptly named 'Al' came to life and played the gallant hero in a range of situations to represent the simplicity and reliability of the Auto Leaders brand in a light hearted way.

• Television
• Radio
• In store design
• Signage
• Point of sale display material
• Website
'Super Al' 30 second TV Commercial
'Race Driver' 30 second TV Commercial
Website
Store branding
Point of sale poster
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